Distance Fare is Fair?

The launch of the so-called "Distance Fare" has just kicked into effect. It is supposed to create a fairer way to charge commuters - at least that was the marketing spin.

So far, personally I've been experiencing a 10 to 30% hike in fares comparing to the previous system. My statistics maybe biased as I primarily take short distance rides. Perhaps commuters who travel longer distances have lower rates ??